sales and corporate training that really works... but don't just take my word for it... kudos for Wendy's live training programmes
Nic Peasley, General Manager, Ted’s Camera Stores “Wendy Berry has been a revelation to all Ted’s sales staff. Her passion for selling is inspiring and her positive approach to every group has been the major factor in the success her training has delivered through our stores nationally. Concentrating on effective and proven sales coaching techniques, Wendy has delivered increases in customer conversion rates and a lift in add-on sales across all stores. We highly recommend Wendy Berry to any retail business."
Hadar Paz and Michael Browitt, Directors, Powerfront Thank you so much for the training, which has already added value to the way we communicate and our sales cycle. In the last 48 hours we have recorded so much benefit, simply amazing. Understanding for the first time what we were was missing. It was just what we were looking for. The questions will change our work life. We have worked with Wendy for the last 6 months. In that time, we have learnt how to sell ‘properly’. We have always sold with integrity, but in the past, we believed we were an imposition to our clients during the sales process and that kind of thinking kept us on the back foot. We now see that we’re building a relationship with our clients and that this is the most important step in creating a deep understanding of our clients’ needs, which in turn helps us to fulfil those needs. As a direct result of Wendy’s training, our sales have vastly improved and the relationships we have developed with our clients, both old and new are stronger and more resilient.
Mick Ward, NSW Sales Manager, Connective Hi Wendy, I just wanted to send you a quick note to say thank you. I have been employed in a sales position within the finance industry for over 10 yrs, and have attended many various “sales” courses over that time. These other courses really have not provided anything that I could really utilise out in the field, and that being the case was skeptical that you would be any different from the rest. For the first time I have actually used several new techniques that you have taught us with prospective new clients. It worked like a charm, perfect, and whilst it’s still early days I believe that I now have the competitive edge. Thank you, my conversion percentages are going to increase substantially and with these techniques you have given me I can’t possibly do anything but succeed. Just one more favour, don’t go showing too many others. I like having that competitive advantage! Thanks again Wendy.
Life changing! I sincerely mean that. I am thinking differently, and it is such a natural learning technique Wendy teaches, that everybody can apply it to their life, in selling or simply relating. Wendy’s enthusiasm is infectious and inspiring.
Luke Sibson, Sales Manager, Safetech
Hi Wendy, Excellent news! Our first training session went really well. Everyone was engaged from start to finish. They have already started to practice what we covered....................I can't believe it!!! We had a little dispute when we hit the 80-20 rule, I gave them a more specific "Safetech" related answer on how it works with us which defused the debate. I can already see the training is opening some inner sight to how they currently work. Your skill and ability to light up a room is something to admirexx.
Kon Iatou, MD, Ikon Images
Yesterday it was 8/8/2010 - exactly 2 years since we created the Vision Board at Omni Vision during the course I did with you. I had the vision board tucked away for various
reasons but it's now out on a board and in my bedroom and I see it every day. It's amazing it's got me thinking and stretching my mind beyond the now and immediate issues.
Plus 2 weeks ago I made 90 prospecting calls in 3 days!!! Never have I made this many calls in one hit, one day I made over 45 calls!! Now I'm in the swing of it and tracking
the calls every day in ACT and am a lot more diligent in making sure they happen. If it wasn't for your course and the role play and your encouragement I would never had made
these calls. Thank you :)
Jeanette Hannan, Managing Director, Resumes for Results Group Pty Ltd "Thank you, thank you, thank you. You gave the members of RFR some great tools to put into practice, plus reinforced so much of what Frank and I tell new and long standing operators. You really energised the room and I was very pleased to see everyone’s participation and enjoyment."
Simon Shearing, Store Manager, Ted's Camera Stores As a store manager I found that the training techniques were challenging for most but beneficial for all. Once underway though everything became second nature. These skills positively impacted me on a personal level as well, in the way that I perceived certain people or environments and most importantly the way I reacted to them. I feel sorry for anyone, especially other sales people who don't have these life tools. Thank you Wendy.
Braith Bamkin, Retail Sales and Marketing Manager, Regal Mattress Outlets I incorporated some of your techniques in our standards for Mystery Shopping and to my delight, the first full month’s survey has come back demonstrating that the team are using their new skills and delighting our customers with the level of service they are providing. I think it is fair to say that the positive change in our business is quantifiable! What’s more, in these lean retail times when every customer is gold we are seeing the highest conversion rate ever. The team are also actively using the prospecting skills you gave them and are rapidly becoming true “friends in the business”. Its encouraging seeing these behaviours when I’m in store, even from the team members I held out little hope for. But I think the best part about the whole process has been the cultural change within the team. They continually reference skills you taught them and have a lot of fun identifying “types” coming into the store, which is something I never would have believed before the training.
Justin Hanka, Chief Operations Officer, iSelect In three months the call centre made an overall 30% increase in conversions. Furthermore, our management team have been freed from the task of having to worry about the quality of the staffs’ sales skills, as Wendy now acts as iSelect’s contact centre consultants’ sales coach.
Anthony Charles Sterpin, Managing Director, Primary Schoolwear Pty Ltd From a professional perspective Wendy knows everything there is about sales and is hardly fooled by anything a sales rep can cheat, lie or pretend about. She studies results and direct efforts instead of cheap sales “gunna” talk. During several informal discussions with her over this time, it is very apparent to me that there aren’t many people in this country who have the knowledge that Wendy has about creating trust in selling, planning a sales day, selling over the phone, creating rapport, influencing sales outcomes and being a better person. She knows from experience almost everything! It is obvious to see why she has been so successful. Thank you for helping us Wendy!
John Gilbertson, Chief Executive Officer, Bitemark I can thoroughly recommend Wendy. She has helped the Bitemark team understand the sales process and put a plan of action in place. Bitemark sales have trebled as a result of her direct input. She can transform your sales team with lasting results. She knows her subject well and does not hold back from telling you like it is. Want performance from your sales team? Then Wendy’s the best.
Brenton Yon, National Sales Manager, Komatsu Forest Pty. Ltd My team has many years of selling experience, yet we all learnt important things to improve our performance and make us more professional, different, and aware of our customers needs and I include myself in that. Wendy, thank you for an outstanding presentation and from my point of view it was the best sales training I have attended in 30 years; you are a credit to yourself and company.
Joe Di Santo, General Manager, Sales and Marketing, Hitwise Australia It has been 2 short months since you graced us with your infectious presence and waved your magic wand over my sales and marketing team. Your 2-day training seminar was so powerful as it covered new and informative selling techniques that were combined with a better understanding and execution of the traditional sales fundamentals. It is no surprise that the “last 2 months have been the highest revenue earnings the company has ever recorded.
Dean Letizia, ADF Hi there. Thanks for this it will help me no end. I learnt while I was at the CBA bank a procedure called a needs analysis and this was to find out the clients hot button by asking open questions. With what you have sent me and this training that I have done previously I can see my stats picking up greatly. Thankyou and this is much appreciated.
Melissa Harcastle, NSMM, Sportlink Hi Wendy, Many thanks for your inspiring words of wisdom. I always look forward to your emails and reading it first thing in the morning really gets me motivated to makes lots of calls.Times are still very tough out there and like most people these days I'm having to work 10 times harder to make the same or less money which is hard but lets hope it's only for a short time. Good to see the AU$ slightly up today, gives me some hope!Many thanks & regards,
Trevor McCann, NSM, RAECO For the record, I really like your regular updates and appreciate your approach to the fundamental and common vocational challenges which sales people face on a daily basis. Your personality and upbeat approach shines through infectiously with every communication piece and I take the liberty of sharing this with the Raeco sales team. Moving forward I hope to develop a library of your weapons!
Alex Gayton, Miami, Florida, USA Hi Wendy, Just want to mention that I really enjoyed the pdf on time management.The “audit” questions are some of the most profound I’ve ever seen or have asked myself for that matter and I am a lifelong student of sales. Thankyou.
I believe the training we did last August shone a light of revelation the areas of Sales and Personality types that I needed to see to enable me to make changes to my salesmanship. I learnt that the old way of selling (upside down Pyramid) is dead, these days we are looking to focus our attention on Trust, Relationship, Need, Presentation, Confirm. In the area of relationship building, I believe this training helped me to see that I am naturally gifted in this area of relationship building, and has shown me how important it is. HOW AM I NOW USING EVERYDAY WHAT I LEARNED? I am NOW more aware with each call I make, that I'm building a relationship with that person- which is growing EACH time I call. Each call I make, I make an effort to be cheerful, pleasant and happy faced. I think it's important to be well liked by the customer, I can then go to the next step and work on their needs, and finally build trust with them enough to handle their business.
I have learned how to find out the real reasons why people say no to buying-no matter what behavioural style they are. With the stair step method we were taught, we can smoke the truth out. When we find out the real reasons for their objections, we can then provide real answers and benefits which answer their real objections. I could go on...... but that would put Wendy Berry out of a job.
Paul Downs, NCI Pty Ltd From our meeting back in late August we discussed my work rate and goal setting. I am happy to say on 2 separate allocated days I was able to achieve 70 & 71 calls, which was somewhat unheard of at my Company. This in turn increased the number of client visits I was able to achieve. (172% of my monthly budget for visits). With regards to my end result, I did not set an NCI record for the month, however I did pass $50,000.00 Gross Profit for the first time. (143% of budget).
praise and testimonials for "don't stuff up the sale".
Braith Bamkin, Retail Sales and Marketing Manager, Regal Mattress Outlets “I love this book – it’s a reflection of Wendy’s proven live training. That’s why I know it will work.”
Andy Lamont, Regional Director, Diligent Board Member Services Inc. "This book should be shaped like a key. I have read many sales books but few really unlock the truth to sales success like this. This book has opened the door into another world of sales possibilities. I only hope my competitors don’t discover it. Thank you Wendy and Jo."
John Gold, CEO, TransOz Properties Pty Ltd “We found Wendy and Jo’s book invaluable for our sales team. A handy guide and resource.”
Stephen Briggs Sales Director Teamworx Pty Ltd “Don’t Stuff Up the Sale” has certainly helped open doors and close deals. A step by step manual.”
Abe Waisman, Sales and Marketing Director, Lokkii Australia Pty Ltd “The first real down to earth sales guide. Wendy’s style is easy to follow and implement. The book a direct reflection of her live training. I also read the chapter on Attitude to my son. For the first time, he actually got it! “Don’t Stuff Up the Sale” is an invaluable resource for people wanting to get ahead, not only in sales, but in life.”
George Umow, Director, Umow, Lai and Associates “A must have sales manual for your sales team. If you’re in sales, don’t leave home without it.”
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