We wrote "Don't Stuff Up the Retail Sale" because so many retail salespeople want to be good at sales but just don't know how.  With this book, we give you the skills to  be the best. We teach you step-by-simple-step how to excel in retail. If you're not trying to be the best you can be, what are you doing in sales? "Don't Stuff Up the Retail Sale" works because it is loaded with proven strategies and techniques that will increase sales results and get readers on the fast track to sales success, no matter what their role is in retail, from the shop floor through to the Managing Director's office. In this book, we focused on providing an easy read filled with useful information, stories and anecdotes to reinforce training messages.